PROJECT 18 / Case study

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Wacatelog - WhatsApp Catalog Manager SaaS

A self-hosted WhatsApp commerce platform and SaaS script built on Laravel, allowing merchants to operate stores directly within WhatsApp.

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Wacatelog - WhatsApp Catalog Manager SaaS

Project overview

Built Wacatelog, a comprehensive WhatsApp commerce platform designed as a multi-tenant SaaS script. It empowers merchants to run their entire storefront natively within WhatsApp by syncing their product catalogs directly to the WhatsApp Business Catalog. The system facilitates end-to-end commerce workflows including browsing products, taking orders directly in chat conversations, generating and sending secure payment links, and automating post-purchase follow-up communications. The platform incorporates a complete SaaS administration layer, merchant dashboards, and reliable REST APIs for seamless order and inventory management.

Key highlights

  • Architected a robust, modular SaaS platform using the Laravel framework to serve multiple merchants.
  • Integrated seamless synchronization between merchant product databases and the WhatsApp Business Catalog.
  • Developed automated conversational commerce flows for capturing customer orders directly within WhatsApp chats.
  • Implemented secure payment gateways to generate and send dynamic payment links directly to customers.
  • Built automated follow-up communication sequences to enhance customer engagement and retention.
  • Designed a comprehensive merchant dashboard for managing products, orders, customers, and overall business operations.

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